Observe
Start with a real decision. Notice the pressure, missing evidence, and familiar pattern around it.
Membership · live practice · real decisions
Don’t just learn about judgment.
Practice it.
Bring a real decision. Catch the pattern around it, hear what other people can see, and learn from what happens next.
A place to work on a real decision.
Start with the decision, tension, or unfinished question already taking up space in your head.
Separate signal from story in the Observatory. Map where your Time, Energy, and Attention are going in the TEA Room. Pressure-test a path in a live Lab. Track a time-sensitive choice through Decision Radar. Come back after you see what happened and keep the lesson in your Decision Ledger.
Notice earlier what the consequence would otherwise teach you later.
What happens inside
Bring it into the room
Hear the questions and perspectives that are hard to reach when you think alone.
Track what happens
Record course corrections and outcomes so the next decision can use what this one taught you.
Inside the working environment
See how a decision becomes shared judgment.
See which decisions need attention, invite input before the deadline, and keep what the outcome taught you.
Simulated member view · illustrative decisions
Decision Lab · live community attention
Live RadarDecision Radar
Decisions where another perspective can still change what happens next.
Final 24 hours
Clock DecisionRenew the supplier contract or use the 90-day exit window?
18h 24m remainingWe assumed switching would interrupt service. Has anyone tested that against the transition clause?
Contribute to this decision →Final 3 days
Clock DecisionAccept the enterprise client’s custom scope?
2d 7h remainingThe contract value looks strong. What happens to the margin after implementation and support?
Contribute to this decision →Outcome shared
Clock DecisionHire a sales leader before validating the channel?
Outcome recordedTwo customer interviews changed the decision from hiring now to running a six-week channel test.
Open Outcome Library →01Post the decisionSet the deadline and say what input would help.
→02Invite another viewMembers question assumptions while change is still possible.
→03Record the outcomeKeep what changed and what others can reuse.
Simulated Experience RecordPrefilled from Radar
DecisionSupplier contract renewal
ConclusionRenegotiated before renewal
Original postLinked Clock Decision
What changed?
A member challenged our assumption that changing suppliers would interrupt service. The contract included a 90-day transition period we had overlooked.
What happened?
We used the transition clause to reopen the negotiation. The supplier removed the automatic three-year renewal and reduced the proposed increase from 18% to 6%.
Generated Skool outcome
DECISION OUTCOME Decision: Supplier contract renewal Conclusion: Renegotiated before renewal What changed: We had treated service interruption as unavoidable. A member found a 90-day transition clause in the contract. Result: The supplier removed the automatic three-year renewal and reduced the proposed increase from 18% to 6%. What we will carry forward: Before negotiating around a constraint, confirm that the constraint is real.
Copy outcomeOpen existing postFinalize outcome and close decision
✓
Added to the Outcome LibraryMembers can find the decision, result, pattern, and lesson when a similar choice appears.
A live decision becomes a clear record of what changed, what happened, and what others can use next time.
Meet the Patterns already deciding with you.
Decision Patterns name protective responses that limit your choices before you notice.
Meet all 25 across the Rings of Identity, Choice, Consequence, Reinforcement, and Time—or bring a real decision into the interactive exhibition.
Choose the environment the decision requires
Membership and pricing.
Every level begins with a seven-day trial. Skool requires an account and payment details when you start. Your selected membership begins after the trial unless you cancel before it ends.
Standard
$99per month
Build an everyday practice for seeing costly patterns and decisions earlier.
- Complete Decision Lab ecosystem
- Decision Radar, Clock Decisions, and mapping tools
- Observatory GPT and guided reflection resources
- Weekly live Labs with real decisions and future scenarios
- Member decisions, outcomes, and lessons as they unfold
Premium
$329per month
Add a protected room for consequential decisions that deserve deeper examination.
- Everything in Standard
- Confidential Decision Councils, limited to eight seats
- NDA-protected environment for sensitive decisions
- Bring a Trusted Decision Partner
- Monthly Performance, Resilience & Recovery Lab
VIP
$2,500per month
Private strategic support for people carrying sustained responsibility and high-stakes choices.
- Everything in Premium
- Private support for high-stakes decisions
- Decision environment design for founders and executives
- Strategic inflection-point and risk mapping
- Direct access between sessions
Prices shown in US dollars. Premium Council capacity is deliberately limited. Questions about fit? Speak with Ian.
The environment is part of the method.
Decision Lab is hosted in a private member environment on Skool because judgment develops through continued practice—not passive consumption.
It keeps the methods, live calendar, decision tools, discussions, and community in one accessible place. Skool provides the infrastructure. Decision Lab provides the method, facilitation, standards, and experience.
When you continue, Skool will ask you to create or use a Skool account before selecting your membership and beginning the trial.
Evidence behind the practice
Built from work where decisions changed businesses and lives.
These results come from Ian Brake’s business coaching and advisory work using the thinking and practices that informed Decision Lab.
“I was overwhelmed trying to scale and couldn’t clearly see the operational blind spots slowing everything down. Working with Ian helped me articulate what was actually happening inside the business, simplify the noise, and make better decisions with far more clarity.”Agency owner
“I went from working 60–70 hour weeks and feeling completely trapped inside the business to managing a profitable company in roughly 10 hours a week with a completely different quality of life.”Hospitality founder
“Ian helped me identify operational blind spots that were limiting growth, profitability, and consistency across the business.”Automotive operator
Seven days inside the environment
Bring one real decision.
See what becomes visible.
Create your Skool account, select a membership level, and begin the seven-day trial.